Website Services
It is important to lend credibility and modernism to your practice through a professionally design image, translated across your selected marketing elements. We can help you decide and coordinate the best marketing initiatives. We offer corporate identity, branding, consulting graphic design and customs website solutions.
Old Websites
Imagine you are performing dental procedures using an old handpiece (i.e., dental drill) with a limited number of old burs (i.e., dental drills). Your production will suffer. Having an old website is very similar in that it limits the type of patients viewing the content of your site, for example. Nowadays, most potential patients look for dentists using their electronic devices (i.e., smartphones, tablets, computers). A recent report from Hitwise, found that 68% of search queries related to the health industry now come from mobile devices, and mobile queries are slightly longer than PC search queries. When the practice has an old website, its web pages do not render well in mobile devices. If this is the case, consumers will skip that old website to look for a modern and responsive web design which they can view in their mobile devices, and thus, going to a different dental practice (i.e., your competitor). Right or wrong, people still judge the book by its cover, and most potential patients will also assume a dental practice with an old website is behind in dental technology too, or that the dentist does not care. Please feel free to contact us and ask us to evaluate your current website.
New & Contemporary Websites
There are many reasons for having a new and contemporary website for your practice (whether you are updating your current site or this is your first one). A new and modern website is the most cost-effective way to advertise your dental services. One of the main goals is to engage your visitors by providing them with the flexibility of viewing your website in smartphones, tablets, laptops, or desktop computers (this feature refers to as having a Responsive & Mobile Friendly webpage). Also, it's crucial that your website is visually appealing, providing easy navigations to content relevant to what patients are seeking and, at the same time, demonstrating you are a dental authority. Then, incorporating calls to actions (i.e., phone number, button, links) in strategic places to drive your visitors into calling the office to make an appointment. Since the website is part of marketing (i.e., another system of your practice), is essential to monitor it using analytics to visualize metrics (i.e., mediums, devices, new vs. reruns, bounce rates, pages viewed) to evaluate its performance and the opportunity to update its content to keep it fresh. Now, that we covered some of the reasons for investing in a new and modern website, you have the opportunity to make your practice shine! Let us know what you envision, and we will make it happen. We offer professional website creation, graphic design, and marketing solutions for your practice.
Branding & Corporate Identification Page
Branding is the marketing practice of creating a name and logo designs to identify and differentiate an organization from the competition, In the case of dental practices, your branding should be derived from who you are as a professional. A professionally designed image is crucial as a foundation for future marketing efforts by your practice. Every dental practice needs a cohesive message, color scheme, and logo to present to their patients on the company business card, letterhead, thank you cards, in office materials, sign-age, website, social media pages, etc. A Professionally designed marketing pieces such as business cards, direct mailers, in office sign-age, etc. make or break the credibility of your practice. At Interactive Dental, a professional graphic designer with experience in the dental industry can give your practice the reputation that you desire that is consistent with your advertising messages. Ask us how we can help.
Marketing Consulting Services
The idea is to make better decisions, not to gamble. Sometimes you just need someone to talk to in regards to the best marketing path for you practice to take. So whether you have questions about implementation of a large-scale advertising campaign, just want a second opinion, have a quick question, or need clarification about a certain marketing related topic. Please feel free to call to schedule a consultation.